714s Brochure
We created a brochure that unfolded the way same unique was as the 714s.
Brochure and Pamphlet copy:
Steve McQueen was a renaissance man. Famed as an American movie actor, stunt man, occasional filmmaker, sex symbol, motorcycle and car racer, ladies’ man, man's man, McQueen’s dynamic persona made him the ultimate style icon.
McQueen rose from humble beginnings. His father, a stunt pilot in the flying circus left when Steve was just six months old. Throughout his childhood, his young, rebellious mother left him in the care of various relatives. He spent his youth on his uncle’s farm in the Midwest and his teens in reform school in California.
Leaving his troubled childhood behind, McQueen joined the Marines and quickly earned a promotion to Private First Class, yet his rebellious streak reemerged. He spent several weeks in the brig. After the Marines, McQueen decided to study acting, and partially supported himself by competing in weekend motorcycle races.
Steve McQueen’s antihero persona earned him the nickname “The King of Cool.” He starred in action, adventure and suspense films and often did his own stunts such as “Bullitt”, “The Great Escape”, “The Thomas Crown Affair”, and “The Getaway.” After years of barely making ends meet, he became highest-paid film star of his generation. Persol is bringing back McQueen's iconic, folding blue-tinted Persol 714s he famously wore in the "The Thomas Crown Affair" and later off-screen as his personal style in limited edition.
These retro-classic, hand-made glasses are available at select store locations. The combination of McQueen's effortless all-American meets renegade style made him a lasting style icon.
Pamplet
While researching McQueen, I stumbled upon several McQueen quotes that seemed to epitomize why he was labeled, "The King of Cool." The headlines I wrote paled in comparison to McQueen's own words, so I asked if we could use them instead.
In-Store Display
Persol Steve McQueen website
Persol.com
The 2009 version of Persol.com badly needed a makeover. My role was to help craft the copy, including the history, tech section, voice-over scripts, collections and artist bios.
Artist Series
"With over 92 years of experience creating designer eye-wear, we've learned that a work's truest beauty is in the layers of that most never see. The "A Work of Persol" project celebrates this dedication to the artistic process by joining the works of seventeen artists of varying fine art disciplines from around the world. Together, their artwork will become part of the moving Persol gallery. Seventeen original works of art, and an entire line of eye-wear. All "A Work of Persol."
History & Process
