This campaign wants you to not be the stereotypical beer drinker.

That dad voice tells you to not to act like an jerk.
That reminder that small choices matter.
That you can always be a better version of yourself.
Give yourself a good name.




more lines..




One idea/line I wrote was eventually expanded into a tv commercial--after I left.
The spot was written by Ian Fairchild, and art directed by Jimm Lasser.

Heineken, Let a Stranger Drive You Home from WANG


This chick totally digs it.