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<channel>
	<title>Stuff</title>
	<link>http://www.thatangie.com</link>
	<description>Stuff</description>
	<pubDate>Thu, 02 Feb 2012 02:32:50 +0000</pubDate>
	<generator>http://www.thatangie.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Poetry </title>
		<link>http://thatangie.com/Poetry</link>
		<comments>http://thatangie.com/following/thatangie.com/Poetry</comments>
		<pubDate>Thu, 02 Feb 2012 02:32:50 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">737964</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53287/737964/new_icon_poetry.jpg" border="0" width="300" height="384" width_o="300" height_o="384" src_o="http://payload.cargocollective.com/1/1/53287/737964/new_icon_poetry_o.jpg" align="left" /&#62; 



 Movie synopsis haikus made from the character's quotes.


Top Gun 
Damn, this kid is good!
You two really are cowboys.
Hey. Talk to me Goose.

&#60;img src="http://payload.cargocollective.com/1/1/53287/737964/Screen shot 2010-10-30 at 8.01.31 PM.png" border="0" width="517" height="377" width_o="517" height_o="377" src_o="http://payload.cargocollective.com/1/1/53287/737964/Screen shot 2010-10-30 at 8.01.31 PM_o.png" align="left" /&#62; 

Rambo
Sir, They drew first blood.
Civilian life is nothing.
Hate? I'd die for it.

&#60;img src="http://payload.cargocollective.com/1/1/53287/737964/Rambo-Penticton.jpg" border="0" width="384" height="477" width_o="384" height_o="477" src_o="http://payload.cargocollective.com/1/1/53287/737964/Rambo-Penticton_o.jpg" align="left" /&#62; 

Ewok Song

Coat ee cha tu goo (Yub nub !) 
(Celebrate the light (Freedom !)


Ah toot dee awe goon goon daa. 
(it's time to celebrate.)

Coat ee cha tu doo 
(celebrate the might)

&#60;img src="http://payload.cargocollective.com/1/1/53287/737964/the_son_of_ewok.gif" border="0" width="350" height="263" width_o="350" height_o="263" src_o="http://payload.cargocollective.com/1/1/53287/737964/the_son_of_ewok_o.gif" align="left" /&#62; 



</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Rayman Origins </title>
		<link>http://thatangie.com/Rayman-Origins</link>
		<comments>http://thatangie.com/following/thatangie.com/Rayman-Origins</comments>
		<pubDate>Thu, 02 Feb 2012 01:47:19 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[ubisoft, tv, web]]></category>

		<guid isPermaLink="false">2692616</guid>
		<description></description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Quiksilver Women's</title>
		<link>http://thatangie.com/Quiksilver-Women-s</link>
		<comments>http://thatangie.com/following/thatangie.com/Quiksilver-Women-s</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:32 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734836</guid>
		<description>Quiksilver Women’s is “for radiant women of independent vision.” The launch campaign is about the transition from girl to woman. From Roxy to Quiksilver Women’s. 

To epitomize the campaign idea, Quiksilver sponsored six creative women, and gave them a large workplace in Silver Lake, CA called SiteLA.  This campaign is about their journey of personal growth.

My role was to create copy that would portray to the world these womens' voices to a broad audience.

&#60;img src="http://payload.cargocollective.com/1/1/53287/734836/l_d60e7cd02bea83afed056f9b79d3a81a.jpg" border="0" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/1/53287/734836/l_d60e7cd02bea83afed056f9b79d3a81a_o.jpg" align="left" /&#62; 
Some of these women appear in the ads. From left to right, Jesse Rodato, who wants to build a collapsible "guerrilla" skate park. The fashionista, Beth Jones, is a blogger who wants to open her own retail store.The singer-songwriter, Pilar Diaz, is working on her first solo album.  The artist, Sarah Anderson, runs a collaborative drawing club.  The designer, Khrystyne Zurian, develops cars for eco-conscious women.  And the activist, Dorothy Le, is a bicycle advocate.


Posters
The following posters and cards are a few examples of work produced that was used in-store. Since I have a strong retail background, (I used to be a saleswoman on Roxy) it was an easy transition our messaging to all the instore media. In the end we created, posters, lightboxes, display, pop, retail bags, floor peels, hanger stickers, hangtags and online on the quiksilver.com/womens website and as ecards.

&#60;img src="http://payload.cargocollective.com/1/1/53287/734836/q.png" border="0" width="542" height="695" width_o="542" height_o="695" src_o="http://payload.cargocollective.com/1/1/53287/734836/q_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/q2.jpg" border="0" width="542" height="688" width_o="542" height_o="688" src_o="http://payload.cargocollective.com/1/1/53287/734836/q2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/qpostcad.png" border="0" width="660" height="460" width_o="660" height_o="460" src_o="http://payload.cargocollective.com/1/1/53287/734836/qpostcad_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/quik2.jpg" border="0" width="618" height="398" width_o="618" height_o="398" src_o="http://payload.cargocollective.com/1/1/53287/734836/quik2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/quikposter3.jpg" border="0" width="618" height="395" width_o="618" height_o="395" src_o="http://payload.cargocollective.com/1/1/53287/734836/quikposter3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/qposter4.jpg" border="0" width="599" height="354" width_o="599" height_o="354" src_o="http://payload.cargocollective.com/1/1/53287/734836/qposter4_o.jpg" align="left" /&#62; 
When you roll over the banner, it expands into a mini site of you can read about the SiteLA progress, watch their mini documentary, and shop without having to leave the page.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734836/qbanner1.jpg" border="0" width="650" height="242" width_o="650" height_o="242" src_o="http://payload.cargocollective.com/1/1/53287/734836/qbanner1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/qbanner2.jpg" border="0" width="648" height="241" width_o="648" height_o="241" src_o="http://payload.cargocollective.com/1/1/53287/734836/qbanner2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734836/qbanner4.jpg" border="0" width="645" height="241" width_o="645" height_o="241" src_o="http://payload.cargocollective.com/1/1/53287/734836/qbanner4_o.jpg" align="left" /&#62; 

“Quik Creative” A Location Based Content Application

The site would offer a service that provides users with location-based content. The content would center around the values of the brand voice (to encourage women to branch out and pursue creative activities.)

Content examples: art openings, concerts, crafts fairs, and other creative festivities.

Think it as a mashup of Google Maps+Yelp+ Personal Interests that feeds you useful information based on your location. When signing up for the notifications, you will be asked to choose what info you’d like to receive notifications on your: cellphone, e-mail, social networking site, and through a desktop widget.

This same idea would apply to location based banner ads.
The banners would feature the Quik Creative map showcasing nearby hotspots.

For example, if you’re a young lady driving downtown your cell may ring to notify you that a hot gallery show debuts tonight. Or you’re surfing the internet at a cafe, and the widget informs you of a nearby poetry reading.&#60;img src="http://payload.cargocollective.com/1/1/53287/734836/Screen shot 2010-10-31 at 2.30.23 PM.png" border="0" width="668" height="527" width_o="668" height_o="527" src_o="http://payload.cargocollective.com/1/1/53287/734836/Screen shot 2010-10-31 at 2.30.23 PM_o.png" align="left" /&#62; 

Workspace transformation documentation. 


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Google Apps</title>
		<link>http://thatangie.com/Google-Apps</link>
		<comments>http://thatangie.com/following/thatangie.com/Google-Apps</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:29 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734831</guid>
		<description>GoneGoogle.com is the second most successful website Google has ever produced. The site works as an interactive online calculator, allowing business owners or employees to see how much time and money their business would save by switching to Google Apps. 




 Google Apps for Business


To attract traveling businessmen, we bought airport media. Here are a few lines I wrote:


Free Charging Stations
&#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.10 PM_905.png" border="0" width="723" height="268" width_o="723" height_o="268" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.10 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.18 PM_905.png" border="0" width="720" height="268" width_o="720" height_o="268" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.18 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.26 PM_905.png" border="0" width="723" height="267" width_o="723" height_o="267" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.26 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Airport Charging Station Google Apps_905.jpg" border="0" width="905" height="678" width_o="1800" height_o="1350" src_o="http://payload.cargocollective.com/1/1/53287/734831/Airport Charging Station Google Apps_o.jpg" align="left" /&#62; 

Phone Stations
&#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.34 PM_905.png" border="0" width="871" height="182" width_o="871" height_o="182" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.34 PM_o.png" align="left" /&#62; 

Posters&#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.40 PM_905.png" border="0" width="905" height="571" width_o="979" height_o="618" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.40 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.48 PM.png" border="0" width="488" height="616" width_o="488" height_o="616" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.48 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.55 PM.png" border="0" width="486" height="614" width_o="486" height_o="614" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.47.55 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.48.00 PM.png" border="0" width="485" height="617" width_o="485" height_o="617" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 4.48.00 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/microsoft_on_google_apps.gif" border="0" width="540" height="542" width_o="540" height_o="542" src_o="http://payload.cargocollective.com/1/1/53287/734831/microsoft_on_google_apps_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 5.03.55 PM_905.png" border="0" width="905" height="569" width_o="981" height_o="617" src_o="http://payload.cargocollective.com/1/1/53287/734831/Screen shot 2010-10-31 at 5.03.55 PM_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Heineken</title>
		<link>http://thatangie.com/Heineken</link>
		<comments>http://thatangie.com/following/thatangie.com/Heineken</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:25 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734848</guid>
		<description>This campaign wants you to not be the stereotypical beer drinker.

That dad voice tells you to not to act like an jerk.
That reminder that small choices matter.
That you can always be a better version of yourself.
Give yourself a good name.



&#60;img src="http://payload.cargocollective.com/1/1/53287/734848/gygan2_905.jpg" border="0" width="852" height="480" width_o="852" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/734848/gygan2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 10.08.22 PM.png" border="0" width="433" height="556" width_o="433" height_o="556" src_o="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 10.08.22 PM_o.png" align="left" /&#62; 
more lines..
&#60;img src="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2010-11-02 at 1.14.10 PM_905.png" border="0" width="905" height="427" width_o="1132" height_o="535" src_o="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2010-11-02 at 1.14.10 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2010-11-02 at 1.14.26 PM_905.png" border="0" width="905" height="387" width_o="1326" height_o="568" src_o="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2010-11-02 at 1.14.26 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 9.21.32 PM.png" border="0" width="444" height="258" width_o="444" height_o="258" src_o="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 9.21.32 PM_o.png" align="left" /&#62; 



One idea/line I wrote was eventually expanded into a tv commercial--after I left.
The spot was written by Ian Fairchild, and art directed by Jimm Lasser.

Heineken, Let a Stranger Drive You Home from WANG


This chick totally digs it.

&#60;img src="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 10.38.28 PM.png" border="0" width="265" height="309" width_o="265" height_o="309" src_o="http://payload.cargocollective.com/1/1/53287/734848/Screen shot 2011-03-17 at 10.38.28 PM_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Persol</title>
		<link>http://thatangie.com/Persol</link>
		<comments>http://thatangie.com/following/thatangie.com/Persol</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:20 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734846</guid>
		<description>Steve McQueen's iconic status needed to be rejuvenated. Our main audience was boomers,  but we wanted to educate a younger generation about McQueen and the hype that surrounds the 714s. My role was to come up with ways to bring Steve McQueen back to life through words and images. 


&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/mcqueen intro.jpg" border="0" width="335" height="286" width_o="335" height_o="286" src_o="http://payload.cargocollective.com/1/1/53287/734846/mcqueen intro_o.jpg" align="left" /&#62; 
714s Brochure
We created a brochure that unfolded the way same unique was as the 714s.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-10-29 at 2.14.41 AM_905.png" border="0" width="872" height="427" width_o="872" height_o="427" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-10-29 at 2.14.41 AM_o.png" align="left" /&#62;  
Brochure and Pamphlet copy:
Steve McQueen was a renaissance man. Famed as an American movie actor, stunt man, occasional filmmaker, sex symbol, motorcycle and car racer, ladies’ man, man's man, McQueen’s dynamic persona made him the ultimate style icon. 

McQueen rose from humble beginnings.  His father, a stunt pilot in the flying circus left when Steve was just six months old. Throughout his childhood, his young, rebellious mother left him in the care of various relatives. He spent his youth on his uncle’s farm in the Midwest and his teens in reform school in California.  

Leaving his troubled childhood behind, McQueen joined the Marines and quickly earned a promotion to Private First Class, yet his rebellious streak reemerged. He spent several weeks in the brig.  After the Marines, McQueen decided to study acting, and partially supported himself by competing in weekend motorcycle races.  

Steve McQueen’s antihero persona earned him the nickname “The King of Cool.”  He starred in action, adventure and suspense films and often did his own stunts such as “Bullitt”, “The Great Escape”, “The Thomas Crown Affair”, and “The Getaway.” After years of barely making ends meet, he became highest-paid film star of his generation.  Persol is bringing back McQueen's iconic, folding blue-tinted Persol 714s he famously wore in the "The Thomas Crown Affair" and later off-screen as his personal style in limited edition. 

These retro-classic, hand-made glasses are available at select store locations.  The combination of McQueen's effortless all-American meets renegade style made him a lasting style icon.  

Pamplet

&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/2nd half brochure_905.jpg" border="0" width="905" height="564" width_o="951" height_o="593" src_o="http://payload.cargocollective.com/1/1/53287/734846/2nd half brochure_o.jpg" align="left" /&#62;  
While researching McQueen, I stumbled upon several McQueen quotes that seemed to epitomize why he was labeled, "The King of Cool." The headlines I wrote paled in comparison to McQueen's own words, so I asked if we could use them instead.




In-Store Display

&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/mcqueen poster 1.png" border="0" width="466" height="721" width_o="466" height_o="721" src_o="http://payload.cargocollective.com/1/1/53287/734846/mcqueen poster 1_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/mqueen poster2.jpg" border="0" width="407" height="536" width_o="407" height_o="536" src_o="http://payload.cargocollective.com/1/1/53287/734846/mqueen poster2_o.jpg" align="left" /&#62;  &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Mcqueen poster1.jpg" border="0" width="416" height="544" width_o="416" height_o="544" src_o="http://payload.cargocollective.com/1/1/53287/734846/Mcqueen poster1_o.jpg" align="left" /&#62;  

&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/5036091821_bd6c4c972e_b_905.jpg" border="0" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/1/53287/734846/5036091821_bd6c4c972e_b_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/5036092555_ea0f2fc7d6_b_25_905.jpg" border="0" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/1/53287/734846/5036092555_ea0f2fc7d6_b_25_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/5036709446_b6a7fa54a8_b_905.jpg" border="0" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/1/53287/734846/5036709446_b6a7fa54a8_b_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-15 at 8.35.02 PM_905.png" border="0" width="905" height="605" width_o="1024" height_o="685" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-15 at 8.35.02 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-15 at 8.29.16 PM.png" border="0" width="594" height="887" width_o="594" height_o="887" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-15 at 8.29.16 PM_o.png" align="left" /&#62;   
Persol Steve McQueen website

&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/mcqueen website_905.png" border="0" width="905" height="525" width_o="1011" height_o="587" src_o="http://payload.cargocollective.com/1/1/53287/734846/mcqueen website_o.png" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/1st shot_905.png" border="0" width="905" height="506" width_o="1007" height_o="564" src_o="http://payload.cargocollective.com/1/1/53287/734846/1st shot_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/mcq c_905.png" border="0" width="905" height="422" width_o="1006" height_o="470" src_o="http://payload.cargocollective.com/1/1/53287/734846/mcq c_o.png" align="left" /&#62; 








Persol.com
The 2009 version of Persol.com badly needed a makeover.  My role was to help craft the copy, including the  history, tech section, voice-over scripts, collections and artist bios. 


Artist Series
"With over 92 years of experience creating designer eye-wear, we've learned that a work's truest beauty is in the layers of that most never see.  The "A Work of Persol" project celebrates this dedication to the artistic process by joining the works of seventeen artists of varying fine art disciplines from around the world. Together, their artwork will become part of the moving Persol gallery. Seventeen original works of art, and an entire line of eye-wear. All "A Work of Persol."

&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.26.47 PM_905.png" border="0" width="905" height="515" width_o="1022" height_o="582" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.26.47 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.15.59 PM_905.png" border="0" width="905" height="520" width_o="1026" height_o="590" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.15.59 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.21.51 PM_905.png" border="0" width="905" height="510" width_o="1021" height_o="576" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2011-03-17 at 4.21.51 PM_o.png" align="left" /&#62; 




History &#38; Process
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.32.55 AM_905.png" border="0" width="905" height="486" width_o="1089" height_o="585" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.32.55 AM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.28.15 AM_905.png" border="0" width="905" height="493" width_o="1052" height_o="574" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.28.15 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.29.11 AM_905.png" border="0" width="905" height="474" width_o="1075" height_o="564" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.29.11 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.29.50 AM_905.png" border="0" width="905" height="507" width_o="1024" height_o="574" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-11-02 at 12.29.50 AM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-10-29 at 2.00.18 AM.png" border="0" width="197" height="81" width_o="197" height_o="81" src_o="http://payload.cargocollective.com/1/1/53287/734846/Screen shot 2010-10-29 at 2.00.18 AM_o.png" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Google HotPot Portland Launch </title>
		<link>http://thatangie.com/Google-HotPot-Portland-Launch</link>
		<comments>http://thatangie.com/following/thatangie.com/Google-HotPot-Portland-Launch</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:18 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1175352</guid>
		<description>Google Places with HotPot  launched in select cities in the US, then internationally. Because I'm from Oregon, I used my P-Town street-cred to have a heavier hand in this campaign. 

We worked directly with some of Portland’s top businesses we wanted to educate them about Google Places for business and all its benefits and to  provide owners with customized Google Places Business Kits. Any business in Portland who has claimed their Place page can request a box.

To spread the word to future HotPotters we created traditional OOH, print, radio, gave away free swag and community events and partnerships -including a takeover of a Blazer's game, Mt. Hood Meadows, free booze at select bars like Deschutes Brewery and gave free concerts and meals from Google's Best Ever series.

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/SchnitzerAtNightFront1-1.jpg" border="0" width="650" height="539" width_o="650" height_o="539" src_o="http://payload.cargocollective.com/1/1/53287/1175352/SchnitzerAtNightFront1-1_o.jpg" align="left" /&#62; 

Voodoo Doughnut Event
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/148202_176157629074881_169378216419489_515474_7284238_n_905.jpg" border="0" width="720" height="515" width_o="720" height_o="515" src_o="http://payload.cargocollective.com/1/1/53287/1175352/148202_176157629074881_169378216419489_515474_7284238_n_o.jpg" align="left" /&#62; 
Free coffee and donuts.
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.15.18 PM.png" border="0" width="513" height="715" width_o="513" height_o="715" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.15.18 PM_o.png" align="left" /&#62; 
VooDoo smartphone sticker
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/155879_176158285741482_169378216419489_515522_5496767_n_905.jpg" border="0" width="720" height="509" width_o="720" height_o="509" src_o="http://payload.cargocollective.com/1/1/53287/1175352/155879_176158285741482_169378216419489_515522_5496767_n_o.jpg" align="left" /&#62; 

Toothpicks or Voodoo Doughtnut Doll pins?
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.16.54 PM_905.png" border="0" width="722" height="451" width_o="722" height_o="451" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.16.54 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.17.10 PM_905.png" border="0" width="722" height="540" width_o="722" height_o="540" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.17.10 PM_o.png" align="left" /&#62;  


----------------------------------------------------------------------------
For Bike-Town we partnered with B-Line Sustainable Urban Delivery 

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/163708_180500055307305_169378216419489_546370_3739367_n_905.jpg" border="0" width="720" height="478" width_o="720" height_o="478" src_o="http://payload.cargocollective.com/1/1/53287/1175352/163708_180500055307305_169378216419489_546370_3739367_n_o.jpg" align="left" /&#62; 

----------------------------------------------------------------------------
Portlanders love Powell's Books and Kleen Kanteens because recycling is the law (winky face.) 

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/ctsEtDgZdJetAB-2FWd58EajeMsUy8pngWpeBttYGAb29NjqdiFX0dClfFZGB2nMz6RpUWz4AU74SkqKL4mIAHX2qW3c5bCFeB4cGYu5AcpksgxUTQ.jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/1175352/ctsEtDgZdJetAB-2FWd58EajeMsUy8pngWpeBttYGAb29NjqdiFX0dClfFZGB2nMz6RpUWz4AU74SkqKL4mIAHX2qW3c5bCFeB4cGYu5AcpksgxUTQ_o.jpg" align="left" /&#62; 

----------------------------------------------------------------------------

Blazer's Game Event
 Hotpot Jackpot competition. 
The ideais “to encourage Portlanders to start rating the places they know and share them with friends and family.” Here’s how Google explains it:

    Everyone over the age of 18 who lives within a 50-mile radius of Portland can participate, and the top five raters at the end of the competition will win dinner for 10 at any restaurant in Portland, courtesy of Google.

Basically, incentives for reviews. In addition to the dinners-for-10 above (the Grand Prize), there are 25 dinners for up to four people being awarded (First Prize) and 100 debit cards valued at $100 each (Second Prize).

In all, the prizes have a combined value of up to $13,750.

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.05.06 AM.png" border="0" width="564" height="726" width_o="564" height_o="726" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.05.06 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.04.33 AM_905.png" border="0" width="727" height="483" width_o="727" height_o="483" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.04.33 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_3.png" border="0" width="600" height="480" width_o="600" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_3_o.png" align="left" /&#62; 
(For non locals, this is a nod to the last time the Blazers won the NBA Championship. I wasn't born yet, but I remember my dad talking about the good ole days).

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.21.37 PM_905.png" border="0" width="732" height="501" width_o="732" height_o="501" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.21.37 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_4.png" border="0" width="600" height="480" width_o="600" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_4_o.png" align="left" /&#62;  &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.04.56 AM_905.png" border="0" width="717" height="490" width_o="717" height_o="490" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.04.56 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/10_12-09 (1120)sm_905.jpg" border="0" width="720" height="532" width_o="720" height_o="532" src_o="http://payload.cargocollective.com/1/1/53287/1175352/10_12-09 (1120)sm_o.jpg" align="left" /&#62; 
----------------------------------------------------------------------------
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_1.png" border="0" width="600" height="480" width_o="600" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/1175352/hotpot_RG_1_o.png" align="left" /&#62; 
----------------------------------------------------------------------------
 
----------------------------------------------------------------------------
Men's Room  
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 2.07.30 PM_905.png" border="0" width="719" height="441" width_o="719" height_o="441" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 2.07.30 PM_o.png" align="left" /&#62; 
---------------------------------------------------------------------------&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.22.04 PM.png" border="0" width="547" height="723" width_o="547" height_o="723" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-14 at 10.22.04 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/5450162742_978366e009_o_905.jpg" border="0" width="905" height="603" width_o="1685" height_o="1123" src_o="http://payload.cargocollective.com/1/1/53287/1175352/5450162742_978366e009_o_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.03.13 PM_905.png" border="0" width="808" height="482" width_o="808" height_o="482" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.03.13 PM_o.png" align="left" /&#62; 


---------------------------------------------------------------------------

OOH
Bus stops, bus + the MAX wraps, billboards, PDX.
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/scaled.jpg" border="0" width="640" height="383" width_o="640" height_o="383" src_o="http://payload.cargocollective.com/1/1/53287/1175352/scaled_o.jpg" align="left" /&#62; 
"Local" and sometimes cheesy looking business pics on billboards.
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/5460349242_8f00575b9a_b_905.jpg" border="0" width="905" height="429" width_o="1024" height_o="486" src_o="http://payload.cargocollective.com/1/1/53287/1175352/5460349242_8f00575b9a_b_o.jpg" align="left" /&#62; 

Portland lines
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.52.30 PM_905.png" border="0" width="905" height="189" width_o="1005" height_o="210" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.52.30 PM_o.png" align="left" /&#62; 
----------------------------------------------------------------------------

----------------------------------------------------------------------------
----------------------------------------------------------------------------&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.17.49 PM.png" border="0" width="454" height="478" width_o="454" height_o="478" src_o="http://payload.cargocollective.com/1/1/53287/1175352/Screen shot 2011-03-15 at 1.17.49 PM_o.png" align="left" /&#62; 
---------------------------------------------------------------------------

Best Ever Concert &#38; Food Series 
In addition to rating and reviewing businesses on Hotpot, Portlanders voted for their  10 favorite businesses a Best Ever award. We thought it would be fun to talk to a few prominent Portlandians to see what businesses they're giving their Best Ever awards to and why.

Portland has a rich history of cultivating talented musicians, we wanted to celebrate it by  and local bands. The shows were free and all ages. Twitters followed @HotpotPDX to find out exactly when the wristbands will be made available. 
&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/RDSROEorlmhL09kMknxa00WASHmmUtKyJWKnTjhLLVCEQekI5rwlApGGOVWvv07ZzueFqZ4h00PYNTxTHb-T9xM9lHv0ShUsu1Z2repVxiK82fUviwQ-1_905.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/1175352/RDSROEorlmhL09kMknxa00WASHmmUtKyJWKnTjhLLVCEQekI5rwlApGGOVWvv07ZzueFqZ4h00PYNTxTHb-T9xM9lHv0ShUsu1Z2repVxiK82fUviwQ-1_o.jpg" align="left" /&#62; 
1st Show
 The Rink, locations include Compound Gallery, The Fix at Someday Lounge, Ace Hotel Portland, Fresh Pot Mississippi, and Hawthorne Burgerville.

2nd Show
 The Boat, locations include Trade Up Music, Jackpot Records, The Rebuilding Center, Music Millennium, Chopsticks II and the Peoples' Sandwich of Portland.

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/TheRink-9676_905.jpg" border="0" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/53287/1175352/TheRink-9676_o.jpg" align="left" /&#62; 

Red Fang and The Builders &#38; the Butchers on the Portland Spirit

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4525.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4525_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4539.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4539_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4556.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/53287/1175352/_MG_4556_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/_MG_5127.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/53287/1175352/_MG_5127_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/_MG_8601.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/1/53287/1175352/_MG_8601_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/TheRink-9673_905.jpg" border="0" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/53287/1175352/TheRink-9673_o.jpg" align="left" /&#62; 


The Dandy Warhols, Typhoon and Y La Bamba took the stage at the University Chapel in Portland, Oregon.




&#60;img src="http://payload.cargocollective.com/1/1/53287/1175352/TheChurch-0426_60.jpg" border="0" width="480" height="720" width_o="480" height_o="720" src_o="http://payload.cargocollective.com/1/1/53287/1175352/TheChurch-0426_60_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Old Spice Swagger</title>
		<link>http://thatangie.com/Old-Spice-Swagger</link>
		<comments>http://thatangie.com/following/thatangie.com/Old-Spice-Swagger</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:17 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734837</guid>
		<description>Overview: This application transforms the Old Spice Swagger campaign into an online experience while increasing awareness of the new scent. Aimed at men aged 12 to 34, the campaign was particularly targeted at 18- to 24-year-olds.  Swaggerizeme.com allows users to enhance their “swagger” by creating fake, flattering articles, blogs and Web sites about themselves that come up when anyone does a Web search on their name. A set of sliders allows users to choose qualities (Goodlookingness, Strongliness, Geniusmanship) that are then filtered through a Mad Lib-style copy generator to create unique articles to post to a network of twelve fake blogs.
    • With over 500,000 visitors since launch, the campaign helped increase sales by over 20 percent.
    • Thirteen video clips displayed at random intervals depending on a user's position within the site.

My role was to work with my art director to figure out the traits and subject matter men would love to be famous for, build a subject matrix (that ended up turning into a weird Mad Libs), figure out  landing page and create content for the fake sites along with articles and blurbs.  I wrote over 40 mad-lib style articles and filled in the blanks with ridiculous content.



Example of our content matrix.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.23.42 PM_905.png" border="0" width="905" height="503" width_o="1196" height_o="666" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.23.42 PM_o.png" align="left" /&#62; 

These are the fake sites we created. Our sites mimicked well-known sites like: The Wall Street Journal, US Magazine, Juxtapose, academic journals, charity foundations, Billboard, CNN, The New Yorker, Askmen.com's dating advice column, Outside Magazine and others.  The sites remained live for several months then were taken down to not leave users' web of lies permanently on the internet.

&#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.06 PM_905.png" border="0" width="905" height="709" width_o="925" height_o="725" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.06 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.32 PM_905.png" border="0" width="905" height="566" width_o="912" height_o="571" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.32 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.42 PM_905.png" border="0" width="905" height="531" width_o="971" height_o="570" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.42 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.55 PM_905.png" border="0" width="905" height="522" width_o="966" height_o="558" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.24.55 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.01 PM_905.png" border="0" width="905" height="541" width_o="917" height_o="549" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.01 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.18 PM_905.png" border="0" width="905" height="570" width_o="919" height_o="579" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.18 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.30 PM_905.png" border="0" width="905" height="551" width_o="962" height_o="586" src_o="http://payload.cargocollective.com/1/1/53287/734837/Screen shot 2010-10-31 at 3.25.30 PM_o.png" align="left" /&#62; 

Depending on your toggling you could have been famous for some of the following stories I wrote:

*Been fired for outperforming the CEO.

*Been labeled the next Beethoven.

*Got a school bus unstuck from a rabid bear cave.

*Been a celebrity/philanthropist with the “YOUR NAME” Foundation.

*Turned down the Olympics to spend more time volunteering.

*Discovered how to clone clones.

*Climbed Mt. Fuji twice in one day.

*Won a skydiving competition in a banana hammock, tube socks, and lowtops.

*Been a famous fashion photographer.  (“It’s so hard hanging out with models all day.”)

*Started a world famous museum of over 150 years of shaving kits.

*Leg-wrestled an octopus to save a small boy.

*Been titled “as the next Hemingway.”

*Wrote a column as a Love Guru giving clueless guys romance advice.

*Been an astrophysicist who built a fuel-efficient hybrid rocket in your basement.

*Won awards for the cable special, “The Best of Sorority Stand-up.”
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Google Places</title>
		<link>http://thatangie.com/Google-Places</link>
		<comments>http://thatangie.com/following/thatangie.com/Google-Places</comments>
		<pubDate>Mon, 26 Sep 2011 18:27:38 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734832</guid>
		<description>Google HotPot is a local recommendation engine for Google Places. You tell HotPot the places you like—restaurants, cafes, book shops—and it'll recommend new places to you the next time you search. Just like  Pandora, when you rate a song up or down, it  adapts to your tastes. 





To get businesses involved, my partner Liz Gershman and I  created the B2B kit and catalog. 

For the second portion of the campaign we created the consumer-targeted and location specific messaging and materials in select cities, then launched internationally. 


B2B CAMPAIGN
The Google Biz Kit
Inside is a mini sampler of  marketing materials.  Depending on the business' needs, a wide range of items like basic customized cards and stickers, to more high-tech Google-ized goodies are all available. The purpose of the kit is to provide the business with the tools to be noticed and remind customers in a fun and charming way to rate and recommend their place.

Pin Box
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/5541844049_0b0e994eeb.jpg" border="0" width="443" height="500" width_o="443" height_o="500" src_o="http://payload.cargocollective.com/1/1/53287/734832/5541844049_0b0e994eeb_o.jpg" align="left" /&#62; 
Fortune cookies, chocolates, business cards, billfolds, toothpicks, suckers, coffee stirrers and the Google Biz Kit Catalog. 

&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/5542399554_9335cf5d6b.jpg" border="0" width="374" height="500" width_o="374" height_o="500" src_o="http://payload.cargocollective.com/1/1/53287/734832/5542399554_9335cf5d6b_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734832/5542399520_4c6fc8593c.jpg" border="0" width="374" height="500" width_o="374" height_o="500" src_o="http://payload.cargocollective.com/1/1/53287/734832/5542399520_4c6fc8593c_o.jpg" align="left" /&#62; 

The intro letter explaining the program.

&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-15 at 11.43.08 AM_905.png" border="0" width="905" height="508" width_o="1437" height_o="807" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-15 at 11.43.08 AM_o.png" align="left" /&#62; 
Interactive Window Stickers 
Smartphone users can browse the menu, reviews, and online promos before venturing inside.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/5541826145_fded3e7a01.jpg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/1/53287/734832/5541826145_fded3e7a01_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-28 at 10.28.45 PM.png" border="0" width="531" height="527" width_o="531" height_o="527" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-28 at 10.28.45 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734832/601980084_5a3695b2f1.jpg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/1/53287/734832/601980084_5a3695b2f1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-28 at 9.17.57 PM.png" border="0" width="645" height="660" width_o="645" height_o="660" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-28 at 9.17.57 PM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-31 at 3.49.36 PM_905.png" border="0" width="905" height="467" width_o="1123" height_o="580" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2010-10-31 at 3.49.36 PM_o.png" align="left" /&#62; 
 &#60;img src="http://payload.cargocollective.com/1/1/53287/734832/5450352942_a779b13dcd_o_905.jpg" border="0" width="905" height="509" width_o="1685" height_o="948" src_o="http://payload.cargocollective.com/1/1/53287/734832/5450352942_a779b13dcd_o_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-15 at 5.47.52 PM.png" border="0" width="384" height="513" width_o="384" height_o="513" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-15 at 5.47.52 PM_o.png" align="left" /&#62; 
Google Biz Kit Catalog

(The hard copy version is packaged in the kits.)
Here are a few pages from the online version.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/biz catalog p1_905.png" border="0" width="905" height="493" width_o="1077" height_o="587" src_o="http://payload.cargocollective.com/1/1/53287/734832/biz catalog p1_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/13.png" border="0" width="646" height="476" width_o="646" height_o="476" src_o="http://payload.cargocollective.com/1/1/53287/734832/13_o.png" align="left" /&#62; 




Google SF Launch Event
We designed these ginourmous pin screens.
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/68590_174794225877888_169378216419489_507747_1245487_n.jpg" border="0" width="341" height="512" width_o="341" height_o="512" src_o="http://payload.cargocollective.com/1/1/53287/734832/68590_174794225877888_169378216419489_507747_1245487_n_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/66846_174794302544547_169378216419489_507752_6774515_n_905.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/1/53287/734832/66846_174794302544547_169378216419489_507752_6774515_n_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/giant pin pic.png" border="0" width="470" height="205" width_o="470" height_o="205" src_o="http://payload.cargocollective.com/1/1/53287/734832/giant pin pic_o.png" align="left" /&#62; 
Because HotPot is all about local ratings, we decided to create location-specific messaging. Here are a few SF specific lines:



OOH
To get locals involved, we created OOH messaging that poked a little fun at local areas (and rivalries) by asking them to participate and to rep their area by rating and recommending. 


The Marina
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-20 at 12.15.43 AM.png" border="0" width="255" height="375" width_o="255" height_o="375" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-20 at 12.15.43 AM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-20 at 12.15.48 AM.png" border="0" width="254" height="381" width_o="254" height_o="381" src_o="http://payload.cargocollective.com/1/1/53287/734832/Screen shot 2011-03-20 at 12.15.48 AM_o.png" align="left" /&#62; 
The Mission
&#60;img src="http://payload.cargocollective.com/1/1/53287/734832/the mission lines.png" border="0" width="662" height="455" width_o="662" height_o="455" src_o="http://payload.cargocollective.com/1/1/53287/734832/the mission lines_o.png" align="left" /&#62; 



</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Assassin's Creed: Brotherhood</title>
		<link>http://thatangie.com/Assassin-s-Creed-Brotherhood</link>
		<comments>http://thatangie.com/following/thatangie.com/Assassin-s-Creed-Brotherhood</comments>
		<pubDate>Mon, 26 Sep 2011 18:27:34 +0000</pubDate>

		<dc:creator>Stuff</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">734833</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53287/734833/assassins-creed-brotherhood.jpg" border="0" width="575" height="300" width_o="575" height_o="300" src_o="http://payload.cargocollective.com/1/1/53287/734833/assassins-creed-brotherhood_o.jpg" align="left" /&#62; 
My partner, Leopold Billard and I created the following spot. It's directed by David Slade of  the "Twilight: New Moon" fame.



Here's a video walk through of the weapons website and the teaser we created:



Website: Assassin's Creed: Brotherhood


Print

&#60;img src="http://payload.cargocollective.com/1/1/53287/734833/ARLEQUIN MASK_o_905.jpg" border="0" width="700" height="459" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/1/53287/734833/ARLEQUIN MASK_o_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53287/734833/EZIO MASK_o_905.jpg" border="0" width="700" height="459" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/1/53287/734833/EZIO MASK_o_o.jpg" align="left" /&#62; </description>
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